Creating a Compelling Headline for Your Private Practice Website

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Creating a Compelling Headline for Your Private Practice Website Your home page is the most important page of your website. It is the one that will determine what your potential client or customer does after they arrive (i.e stays at or leaves your website). Research on web usability shows that you only have a few seconds to catch the attention of your website visitors. One of the most important ways to do this is through your opening headline. Your headline's main purpose is to attract attention and generate enough interest so that your visitors keep reading. It's a first step in a process where your goal is to eventually convince them to take action on your offer. Here are a few tips for creating powerful headlines: Let your readers know that your site is for them. People want to know immediately when they arrive at your site if they are going to get what they are looking for. Your headline should give someone indication that they are in the right place. Make sure your headline focuses very specifically on the core problem of your target market or the key benefit that you are offering. Choose interesting, meaningful and/or thought-provoking words. Ideally, your headline should jolt your reader into saying something like, 'Hey this is for me!" Speak to your client's emotions. People typically make purchasing decisions based on their emotions so you want to be sure you illustrate to your potential clients and customers that you understand them and the feelings they are experiencing. Your headline should be clear and to the point. Your reader should understand your message instantly. Do not water down or convolute your message so that the reader has to struggle to find it's meaning. One second of struggle could mean that your visitor is gone to the next site. Writing attention-grabbing headlines can be challenging as there are many components to consider if they are to be successful. You might want to do some reading in this area or hire someone to help you create your headline. Your headline can make all the difference in determining whether your website is drawing, as opposed to repelling, potential clients and customers. © Juliet Austin, 2005 Bio of Author Juliet Austin is a Marketing Coach, Consultant and Copywriter who assists coaches, therapists, alternative health professionals, and socially responsible businesses in marketing their businesses. She helps her clients overcome resistances to marketing, learn no or low-cost marketing strategies, create compelling promotional materials, and write attention-grabbing website copy. Sign-up for Juliet's free, ezine, Enlightened Marketing at: http://www.julietaustin.com or visit one of her marketing blogs: Marketing a Private Practice or Website Design and Promotion The author grants permission to reprint this article so long as the copyright and by- line remain intact. Informing her of where the article will be published would also be appreciated. RELATED ARTICLES A Great Banner Only Needs Simple Things To create your own great banner, you only need five (5) simple things:1. Size according to standards. How To Get A Pay Raise From Your Web Site How many of the visitors to your web site take the action you want them to take? Whether you want them to buy something from you, sign up for your newsletter, enter your sweepstakes, or give you contact information to follow up on, you want them to do something. The percentage of visitors who actually do that something is called your "conversion rate. How to Make Effective Use of Web Fonts Writing for your web site is not the same as offline writing. The fonts used for print media are different than web fonts. A Crash Course on Graphic Philosophy 101 Novice and professional graphic designers, we are aware that you know the basic principles of graphic philosophy. But then, as workers of art - though digital and graphic art already borders in commercial arts, there's no harm in continuously improving our craft through constant study and practice, is there? Really great graphic designers I know have come to their status because of painstaking application and study of their past works. Hiring The Right Webmaster The Questions You Should Be Asking ? The Answers You Should Be ReceivingWhen interviewing webmasters, don't let price be your deciding factor. Among webmasters there is a split between those who are skilled in the fine art of Search Engine Optimization (SEO), and those who are not. The Best Simple Software For The Busy Webmaster Here are a few programs I can't do without. They're free, and make being a webmaster much easier. Why Should You Care About Your Web Site Colors? How Colors are Used in web design:Demarcates screen elements into groups- You can pu a blue background for your navagational bar and white for rest of your page. This tells the visitor that the blue area has different elements and grabs his attention. Web Site Templates and Their Benefits Unarguably, the most important part of your website is content. To draw in clients or customers, you need captivating content and search engines are blind to web design. 10 Important Web Design Tips: SEO Friendly Website A website should firstly be searched out by visitors before talking about attracting or retaining those visitors. Nowadays, a "well designed website" does not only relate to a web site's visual attractiveness but more importantly, how friendly it is with search engines. Meta Tags - An Introduction A long, long time ago? In a galaxy far, far away?meta tags were the key component to search engine rankings. Okay, it was about 2 years ago, but that's a long time in the Internet galaxy. 8 Tips for Designing a Great Website Square buttons, round buttons, flashy buttons ? will they match my shoes, my handbag or my tie? Are you stuck in a maze of buttons, headings, bullets, sub-headings and colour schemes?STOP!!!!Take a deep breath and read some practical tips for professional looking websites.1. Web Site Redirection - How to Implement a 301 Redirect You just created a new web site but want to pass on the search engine rankings of the old one to the new one. What is the most effective and spider/visitor friendly strategy to implement your web site redirection? You should use a 301 redirect. Is Your Site Too Slow? Why Image Optimization Is Critical Graphics are fun, but if you put in too many bells and whistles when you create your web site, you may lose a potential audience whose Internet connection can't handle lots of graphics, and that means you'll be losing potential customers.According to UK website experts Boommm. Tips On Effectively Organizing Your Navigation Not all links are created equal.While all of your links may be important, you must sort and prioritize to come up with an effective navigation scheme. 11 Steps to Sticky Web Site! An attractive and user-friendly Web site is crucial to attracting prospects and holding their interest. Seems obvious, yet poor design and even more poorly written content clutter the Web. Web Designers Beware! As a web designer, I have a personal interest in a new trend which threatens to put me and my kind out of business. That "threat" is Web Design Templates. Excellently Constructed Websites Want to see an excellently constructed website? As a writer I found one of my favorite writers: (Paulo Coelho) has a site that could inspire anyone who wants to create a more humanistic presence on the Web.Being a writer, when I was asked to do some research into what makes a good website, of course I straightaway went to check out all of my favorite authors. What Content to Publish on Your Website Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.However, content is vital in the growth of your Internet presence. Are You A Bill Clinton Webmaster? One of the most frequent questions I get asked about my ebook, Don't Get Banned BY The Search Engines, is whether I amended it to include post-Florida Google. "Florida" is the code name that search engine optimizer wizards gave to a November, 2003, shakeup at Google that left many webmasters covering themselves up with makeshift fig leaves while dangling upside down above the proverbial crocodile moat. How To Use Unsafe Web Colors With Minimum And Safety And Maximum And Profit Do you want to use unsafe web colors without offending anyone? You can and you can do it by using JavaScript. It will determine which style tag the user uses by looking at whether it can use unsafe colors.
Denver Websites Home\| Site Map\| Links © 2008 Green Chair Marketing Group, Inc. All Rights Reserved. Web Site Hosting by Green Chair Hosting

	720-922-3124
Web Design \| Web Design Samples \| The Design Process \| Contact Us \| Home
Creating a Compelling Headline for Your Private Practice Website Your home page is the most important page of your website. It is the one that will determine what your potential client or customer does after they arrive (i.e stays at or leaves your website). Research on web usability shows that you only have a few seconds to catch the attention of your website visitors. One of the most important ways to do this is through your opening headline. Your headline's main purpose is to attract attention and generate enough interest so that your visitors keep reading. It's a first step in a process where your goal is to eventually convince them to take action on your offer. Here are a few tips for creating powerful headlines: Let your readers know that your site is for them. People want to know immediately when they arrive at your site if they are going to get what they are looking for. Your headline should give someone indication that they are in the right place. Make sure your headline focuses very specifically on the core problem of your target market or the key benefit that you are offering. Choose interesting, meaningful and/or thought-provoking words. Ideally, your headline should jolt your reader into saying something like, 'Hey this is for me!" Speak to your client's emotions. People typically make purchasing decisions based on their emotions so you want to be sure you illustrate to your potential clients and customers that you understand them and the feelings they are experiencing. Your headline should be clear and to the point. Your reader should understand your message instantly. Do not water down or convolute your message so that the reader has to struggle to find it's meaning. One second of struggle could mean that your visitor is gone to the next site. Writing attention-grabbing headlines can be challenging as there are many components to consider if they are to be successful. You might want to do some reading in this area or hire someone to help you create your headline. Your headline can make all the difference in determining whether your website is drawing, as opposed to repelling, potential clients and customers. © Juliet Austin, 2005 Bio of Author Juliet Austin is a Marketing Coach, Consultant and Copywriter who assists coaches, therapists, alternative health professionals, and socially responsible businesses in marketing their businesses. She helps her clients overcome resistances to marketing, learn no or low-cost marketing strategies, create compelling promotional materials, and write attention-grabbing website copy. Sign-up for Juliet's free, ezine, Enlightened Marketing at: http://www.julietaustin.com or visit one of her marketing blogs: Marketing a Private Practice or Website Design and Promotion The author grants permission to reprint this article so long as the copyright and by- line remain intact. Informing her of where the article will be published would also be appreciated. RELATED ARTICLES A Great Banner Only Needs Simple Things To create your own great banner, you only need five (5) simple things:1. Size according to standards. How To Get A Pay Raise From Your Web Site How many of the visitors to your web site take the action you want them to take? Whether you want them to buy something from you, sign up for your newsletter, enter your sweepstakes, or give you contact information to follow up on, you want them to do something. The percentage of visitors who actually do that something is called your "conversion rate. How to Make Effective Use of Web Fonts Writing for your web site is not the same as offline writing. The fonts used for print media are different than web fonts. A Crash Course on Graphic Philosophy 101 Novice and professional graphic designers, we are aware that you know the basic principles of graphic philosophy. But then, as workers of art - though digital and graphic art already borders in commercial arts, there's no harm in continuously improving our craft through constant study and practice, is there? Really great graphic designers I know have come to their status because of painstaking application and study of their past works. Hiring The Right Webmaster The Questions You Should Be Asking ? The Answers You Should Be ReceivingWhen interviewing webmasters, don't let price be your deciding factor. Among webmasters there is a split between those who are skilled in the fine art of Search Engine Optimization (SEO), and those who are not. The Best Simple Software For The Busy Webmaster Here are a few programs I can't do without. They're free, and make being a webmaster much easier. Why Should You Care About Your Web Site Colors? How Colors are Used in web design:Demarcates screen elements into groups- You can pu a blue background for your navagational bar and white for rest of your page. This tells the visitor that the blue area has different elements and grabs his attention. Web Site Templates and Their Benefits Unarguably, the most important part of your website is content. To draw in clients or customers, you need captivating content and search engines are blind to web design. 10 Important Web Design Tips: SEO Friendly Website A website should firstly be searched out by visitors before talking about attracting or retaining those visitors. Nowadays, a "well designed website" does not only relate to a web site's visual attractiveness but more importantly, how friendly it is with search engines. Meta Tags - An Introduction A long, long time ago? In a galaxy far, far away?meta tags were the key component to search engine rankings. Okay, it was about 2 years ago, but that's a long time in the Internet galaxy. 8 Tips for Designing a Great Website Square buttons, round buttons, flashy buttons ? will they match my shoes, my handbag or my tie? Are you stuck in a maze of buttons, headings, bullets, sub-headings and colour schemes?STOP!!!!Take a deep breath and read some practical tips for professional looking websites.1. Web Site Redirection - How to Implement a 301 Redirect You just created a new web site but want to pass on the search engine rankings of the old one to the new one. What is the most effective and spider/visitor friendly strategy to implement your web site redirection? You should use a 301 redirect. Is Your Site Too Slow? Why Image Optimization Is Critical Graphics are fun, but if you put in too many bells and whistles when you create your web site, you may lose a potential audience whose Internet connection can't handle lots of graphics, and that means you'll be losing potential customers.According to UK website experts Boommm. Tips On Effectively Organizing Your Navigation Not all links are created equal.While all of your links may be important, you must sort and prioritize to come up with an effective navigation scheme. 11 Steps to Sticky Web Site! An attractive and user-friendly Web site is crucial to attracting prospects and holding their interest. Seems obvious, yet poor design and even more poorly written content clutter the Web. Web Designers Beware! As a web designer, I have a personal interest in a new trend which threatens to put me and my kind out of business. That "threat" is Web Design Templates. Excellently Constructed Websites Want to see an excellently constructed website? As a writer I found one of my favorite writers: (Paulo Coelho) has a site that could inspire anyone who wants to create a more humanistic presence on the Web.Being a writer, when I was asked to do some research into what makes a good website, of course I straightaway went to check out all of my favorite authors. What Content to Publish on Your Website Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.However, content is vital in the growth of your Internet presence. Are You A Bill Clinton Webmaster? One of the most frequent questions I get asked about my ebook, Don't Get Banned BY The Search Engines, is whether I amended it to include post-Florida Google. "Florida" is the code name that search engine optimizer wizards gave to a November, 2003, shakeup at Google that left many webmasters covering themselves up with makeshift fig leaves while dangling upside down above the proverbial crocodile moat. How To Use Unsafe Web Colors With Minimum And Safety And Maximum And Profit Do you want to use unsafe web colors without offending anyone? You can and you can do it by using JavaScript. It will determine which style tag the user uses by looking at whether it can use unsafe colors.
Denver Websites Home\| Site Map\| Links © 2008 Green Chair Marketing Group, Inc. All Rights Reserved. Web Site Hosting by Green Chair Hosting

720-922-3124

Creating a Compelling Headline for Your Private Practice Website